Picking a Niche

Picking a Niche

A niche is a speciality.  Your speciality is the thing you will be known for, hopefully even famous for. It’s important to be specific in your niche so that you can become the foremost photographer in that specialty.  If you try to have too many specialties...
Marketing Basics

Marketing Basics

Marketing is a word that covers an enormous array of activities, but often photographers define it as:  doing whatever it takes so that when your target audience needs or wants photography, your name and images come right to mind. Here are a few marketing terms you...
If you are a Photographer — You should be on Instagram!

If you are a Photographer — You should be on Instagram!

Instagram is arguably the most popular social network and if you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 400 million users, Instagram was built strictly around sharing photos.  Instagram is all...
Why Social Media is bad for your Photography

Why Social Media is bad for your Photography

Most photographers rely on social media to promote their talents to the world.  While I do think this is a great idea to draw attention to yourself, if you are looking to sell your photographs professionally you need to think about presenting yourself properly to your...
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