Marketing Basics

Marketing Basics

Marketing is a word that covers an enormous array of activities, but it helps to define it as doing whatever it takes so that when your target audience needs or wants photography, your name and images are top of mind. Here are a few other marketing terms you should be...
If you are a Photographer — You should be on Instagram!

If you are a Photographer — You should be on Instagram!

Instagram is arguably the most popular social network and if you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 400 million users, Instagram was built strictly around sharing photos.  Instagram is all...
Why Social Media is bad for your Photography

Why Social Media is bad for your Photography

Most photographers rely on social media to promote their talents to the world.  While I do think this is a great idea to draw attention to yourself, if you are looking to sell your photographs professionally you need to think about presenting properly to your...
The positive side of Instagram’s feed change

The positive side of Instagram’s feed change

Looking for the upside on the new Instagram feed change? So was I. In March 2016 Instagram announced that was changing the feed.  Now you will see what Instagram figures you want to see most,  instead of just everything in chronological order. People hate change....

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