Your photographic style is what sets you apart; it’s your signature, it’s your brand. Consistency of style is crucial. It’s a mark of your creativity, but just as importantly, it’s a way that you minimize the buyer’s risk.
They want to know that the aesthetic and quality that they see in your portfolio is what they will get. Your style is your job interview with a potential client that is looking to match their needs with someone who is the best at meeting those needs within their budget.