Every time I meet an editor I always ask them the same question: What makes you choose one photographer over another?
The answer is always something about the professionalism of the photographer. They want to work with photographers that make their job easy. They want to be able to relax, knowing that the work will be completed on time and within budget. They want photographers who are committed to their art, but also recognize the business aspect of their work. In future posts I will talk more about what it takes to be professional including; consistency, punctuality, preparation, grace under pressure, and communication.