What Makes Pinterest Different?
Most photographers overlook Pinterest when building their online presence. This is primarily because they don’t understand how the platform works or how it can help them.
Pinterest is a hybrid between social media and search engine! That’s the most accurate description we can find for Pinterest. Essentially, it is the online version of a cork board. Users find things they like and pin them to their boards to look at whenever they need to. Unlike most social media platforms, Pinterest is not about networking and starting a dialog with your audience. The strength of your account will lie on your content and how many users choose to save it for future reference.
Isn’t Pinterest just for recipes and DIY projects?
Not so fast, Sparky.
Certainly, Pinterest DOES have posts like that, but Pinterest is so, SO much more. And if you’re not utilizing it then you are really missing out on a big opportunity.
Here are a few myths you might believe about Pinterest (and how to deal with them)…
Pinterest is just for recipes and DIY projects.
From the outside, it may seem that way, but I can tell you from my own personal experience (and from the experience of my students from all different niches and fields) that Pinterest is a GOLD MINE for anyone who uses it.
And in fact, since so many people are still under the illusion that Pinterest is just for delicious cupcake recipes, it means that the people who DO put effort into their Pinterest strategy are seeing massive results.
Pinterest is a social media platform.
Pinterest often gets lumped into platforms like Instagram and Facebook, causing people to look at it as a social media platform (which skews how they use Pinterest).
But Pinterest is faaaar from being about social media (I mean, when was the last time you were “social” on Pinterest?!).
Nope. Pinterest is a SEARCH ENGINE. Just like Google. But with better images. 😉
Since Pinterest is a search engine, you need to use it like one if you want to succeed. You may have heard the term SEO (Search Engine Optimization). Well, Pinterest has its own form of SEO, which you’ll learn more about during this challenge!
Pinterest might help other people get more traffic, but it won’t help me because of my (niche/small number of Pinterest followers/lack of content/lack of time/other excuse).
I get it. It’s easier to have a “grass is greener” mindset and assume that everything I just told you will only work for certain people or certain niches.
But like I mentioned, I’ve taught my powerful Pinterest strategies to lots of people in all kinds of niches. Finance. Pets. Homesteading. Education. Business. Beauty. Design. You name it.
And I continue to get emails from people who say that Pinterest helped them “triple their traffic in one month.” Or get “1,000 people to join [their] email list without much effort on [their] part”.
It doesn’t matter which niche you’re in. It just matters which strategies you use. In this Pinterest challenge, you’ll learn the best of what WORKS.
1. Take note of your starting point
If you didn’t do this already, write down your number of page views from the past seven days. (You can find this on your Google Analytics dashboard). Keep this number handy…we’ll be referencing it later on!
2. Convert your Pinterest account to a business account.
Yes, even if you’re not a business! Converting to a business account on Pinterest will give you a host of new possibilities, like access to some very insightful statistics, the ability to enable Rich Pins, and the option to run Pinterest ads.
To convert to a business account, visit this link (https://business.pinterest.com).
Then, either create a new Pinterest account as a business OR convert your existing account if you’re already a Pinterest user.
Follow the on-screen steps and…that’s it! Easy, right?
Now, from your Pinterest account, you can click “Analytics” up at the top, which will give you a host of useful information, like…
- Your top pins and boards.
- How many people view your profile on a weekly basis.
- Where your audience is from and what they’re interested in.
- …and SO much more.
This info is invaluable when figuring out what to pin, what kind of content to create for your site, and how to grow your Pinterest. You’ll want to view these stats on a consistent basis.
The next lesson is about how to attract the RIGHT people to your Pinterest profile (and how to get them over to your website!). See you there!